Better hooks, viral reels, the perfect price when it comes to their offer.
And it's completely understandable in a world that's pushing hacks and quick fixes.
But what happens if you do go viral?
Most organizations are chasing the wrong solution when it comes to their marketing.
At Blue Whale, we focus on marketing ecosystems as a whole:
- What are the organization's goals? Is leadership onboard?
- How do those larger umbrella goals translate to individual tiers and branches in the marketing strategy?
- Who is making the decisions, and who is responsible for executing at each level?
- What metrics will we track, and how often, to determine what is working and what needs to be adjusted?
And most importantly, what systems can be implemented in the organization to make all of this run smoothly, generate more leads, and give you your time back?
The way Blue Whale supports our clients is unique.
We're not strictly a consultancy.
And we don't only offer done-for-you services, either.
The relationship you have with us covers both strategy and execution, and it's calibrated to exactly what you need.
Highly specialized, yet completely customizable.
We work with non-profits, organizations, and growing businesses to support them with:
Strategic Leadership: direction, clarity, and an experienced marketer at your table.
Agency Execution: Blue Whale steps in to give you both a plan, and we step in to get the job done, too.
Built Around You: Internal team, full execution, or a hybrid. Whatever suits your needs and goals.
Full service social media management, SEO and AI optimized blogs, newsletters, funnels — taken off your hands and done for you, so you can focus on your own zone of genius.
One-on-One private coaching, Corporate Training, Workshops, and VIP Days for leaders, managers, and business owners wanting to gain clarity and confidence.
Fractional CMO services for leaders and organizations who are tired of managing the marketing department in between budgeting meetings.
Done-For-You
Agency services
COACHING AND CORPORATE TRAINING
STRATEGIC MARKETING LEADERSHIP
There's a way to work together at every stage.
I have spent nearly a decade building Blue Whale Communications into the agency it is today — and the years before that were just as formative. With a background in internal communications, change management, and stakeholder engagement, I look at so much more that just how your marketing looks on the outside. I bring a perspective most marketing consultants simply can't: a deep understanding of how organizations actually work and how the humans we influence think.
That depth is what makes the difference in how we operate here at Blue Whale. After hundreds of clients and nearly ten years, we have helped scaling businesses and organizations untangle their marketing, align their teams, and build systems that actually help them reach their goals, even when they're busy focusing on other aspects of the business.
I truly believe leaders, managers, and business owners should not be spending time approving a social media plan or reviewing emails. And that's where we come in.
I am supported by Jessica Walley, Blue Whale's Client Support and Social Media Manager, who brings the same standard of care and expertise to every client relationship.
"Nikki at Blue Whale Communications is a real gem. She has so many great attributes, it's hard to know what to mention first. She's friendly, creative and curious."
It's really easy to talk to her about your vision and she will help you bring it to life. Whenever I have questions, I'm thankful that she returns my messages quickly. She helped me sort out my Google listing, and she really helped me with my social media. She has so much experience in the field, and it really shows!
isabel prystawik, motionally counseling
"BWC keeps my email campaigns delightful and on target. Nikki helps me brainstorm strategies that are aligned with my goals and meaningful for my customers."
She's always on time with a gigantic smile and positivity in spades, cheering me on and helping me see her social media skills can increase profitability on my business. Can't live without Blue Whale!
candace froese, 6K soap
"Nikki is amazing at what she does! The content she creates for my business is always relevant, on-brand, and timely."
She has systems in place to help me stay organized with marketing and advertising. And her strategies and way of thinking about marketing is really helpful. I highly recommend working with Blue Whale - as I have done for a few years now!
cat doyle, unroll the mat
"Nikki provided so many key takeaways on the topic of Content Marketing that even a room full of career marketing coordinators, specialists, and managers were engaged and taking notes."
While serving on the board of CSMPS, we engaged Nikki to provide a presentation for our members and local professional service marketing folks. Her presentation was professional and well thought out but went above and beyond by her ability to move seamlessly through the material while pausing for questions and integrating them into her presentation. The overall presentation was structured yet felt more like a discussion, leaving everyone abuzz at the end! We all truly appreciated her knowledge, her preparation, professionalism and the value she brought to our event. We look forward to working with Nikki again!
Naveen sohi, csmps