The plan made sense in the leadership meeting, but by the time it got down to the team responsible for executing (weeks later), things were a little... murky.
By the time it got out to clients, donors, and your community it looked completely different than what the executive team envisioned.
Sound Familiar?
- Your marketing person or team is working hard, and yet the results still feel scattered.
- Leadership priorities never quite make it into the public content.
- Your messaging changes depending on who wrote it.
- Things are happening, everyone is always busy... but you're not quite sure what's actually working
- Everything always feels like a chaotic rush, and you just can't seem to get ahead.
- The organization is battling leadership who has always done things a certain way, and a younger team with new ideas.
Each of these points back to the same place: how communication moves through your organization, from the leadership table to the people you serve. That's what we fix.
How We Work: From The Inside Out
We begin with a clear picture of how communication moves through your organization, from the people making the decisions to the people you're trying to reach.
we figure out where the roadblocks are that are causing your message to get lost, then set about taking them down and fixing the systems.
- Leadership. What are you building, and are the people at the top describing it the same way? Does everyone share the same goals and vision?
- Your team. Do the people doing the work understand the direction and their part in it?
Outside the organization
- Your audiences. Clients, donors, members, partners, community. Does what they hear match who you are? This is where your marketing makes or breaks you.
Holding it together
- Your goals. Is each piece of communication, inside and out, tied to something your business goals? Does everything have a purpose?
TRAINING
- Workshops, corporate training, VIP days, and one-on-one coaching for leaders, managers, and communications teams who want to do this well themselves.
BUILD CAPABILITY WITHIN YOUR ORGANIZAITON
EXECUTION
- Social media management, SEO and AI-optimized blogs, newsletters, and funnels, delivered by our content team and led by Jessica Walley, Client Support and Social Media Manager. Your marketing stays consistent, on-message, and off your plate.
The team that carries the plan out.
ADVISORY
Most clients start in one area and then grow into others. Each arm can work towards your goals individually, or paired with others.
- Fractional CMO. An experienced communications and marketing leader at your leadership table. We set direction, guide your internal team, and bring in our execution team where it's needed.
- Communications strategy and messaging. Brand messaging, stakeholder communication, and the plan that ties it all to your goals.
- Your Tide Chart. A 15-month communications and marketing system for organizations that want a clear course before committing to ongoing support. From $2,997.
Senior communications leadership, without a full-time hire.
Three Ways To Work With Blue Whale
Blue Whale's services were designed around how organizations actually work.
Lead by a founder with more than 15+ years in marketing and communications, including experience in internal communications, change management, stakeholder engagement, and media relations., Blue Whale's work is grounded in foundations, systems, and strategy.
Before we write a single word for you, we look at your entire business from leadership to the audience.
We diagnose first: We get a clear read on where communication is breaking down before adding more content to the mix (whether that's internal or external, or both).
You work with senior people. Strategy is led by Nikki and delivered by specialists. You will have direct access to the team that supports you.
Strategy and delivery under one roof, so the people who build the plan stay connected to the people carrying it out.
- The lowest-cost social media management you can find
- A few hundred dollars a month to test whether marketing works
- Viral tactics or algorithm hacks
- Someone to post content without looking at the strategy behind it
- Aren't willing to hear some honest truths and feedback when it's needed
Who We Work With
Non-profits, mission-driven organizations, and scaling businesses.
Our clients usually have some momentum, at least one person handling marketing or communications, and a growing sense that the pieces aren't quite connecting.
"Nikki at Blue Whale Communications is a real gem. She has so many great attributes, it's hard to know what to mention first. She's friendly, creative and curious."
It's really easy to talk to her about your vision and she will help you bring it to life. Whenever I have questions, I'm thankful that she returns my messages quickly. She helped me sort out my Google listing, and she really helped me with my social media. She has so much experience in the field, and it really shows!
isabel prystawik, motionally counseling
"BWC keeps my email campaigns delightful and on target. Nikki helps me brainstorm strategies that are aligned with my goals and meaningful for my customers."
She's always on time with a gigantic smile and positivity in spades, cheering me on and helping me see her social media skills can increase profitability on my business. Can't live without Blue Whale!
candace froese, 6K soap
"Nikki is amazing at what she does! The content she creates for my business is always relevant, on-brand, and timely."
She has systems in place to help me stay organized with marketing and advertising. And her strategies and way of thinking about marketing is really helpful. I highly recommend working with Blue Whale - as I have done for a few years now!
cat doyle, unroll the mat
"Nikki provided so many key takeaways on the topic of Content Marketing that even a room full of career marketing coordinators, specialists, and managers were engaged and taking notes."
While serving on the board of CSMPS, we engaged Nikki to provide a presentation for our members and local professional service marketing folks. Her presentation was professional and well thought out but went above and beyond by her ability to move seamlessly through the material while pausing for questions and integrating them into her presentation. The overall presentation was structured yet felt more like a discussion, leaving everyone abuzz at the end! We all truly appreciated her knowledge, her preparation, professionalism and the value she brought to our event. We look forward to working with Nikki again!
Naveen sohi, csmps